That was some expert advice on the whole launch but what about your initial announcement? When launching, you want to build anticipation for the release.
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So it’s a good idea to fix lots of bugs and provide an update a couple of weeks after launch (bug fixes are good anyway!).
Minor updates usually get a small spike, too. There were spikes for the initial launch day, 14 days later when the trials ended, and for an email we sent out. Next time we should do a lot more planning and have a schedule for discussing all the new features and why certain choices were made in greater detail.Īfter the initial launch, were there any other sales spikes? What's the biggest lesson you've learned? Those were spread throughout the launch week. How did you sustain excitement throughout the launch?įor iStat Menus 6, we had a lot more launch material ready, including Dribble posts with some behind-the-scenes info, and lots of very specific tweets for each new feature. We prefer doing this within the app itself, rather than email. I don’t think there’s a shortcut to a good launch - it takes a lot of persistence, but we’re finally in a place where I think having our name on a product indicates a certain level of quality.įor paid updates, it’s essential to let all existing customers know there’s an update. We need a long history of providing good software, and providing useful advice. What did you find were the key elements for the success of your launch?įor us, the most important aspects are trust and awareness. If a great product gets released but no one hears about it, did it really launch? We chatted to Marc Edwards from Bjango to get some advice on approaching a launch.
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